PowerBar is one of the only brands created by athletes, for athletes. They started PowerBar® to help each other reach their goals by providing nutrition tools for optimum athletic performance. All of their products are backed by decades of leading edge sports nutrition science and innovation and always live up to our utmost high standards. Their main focus and objective is to meet the nutrition and energy needs of all athletes, from world-class champions and dedicated amateurs, to beginners and those who just want some improvement. They truly and inherently believe that when you push yourself harder, you get stronger. And in order to gain that strength, you need the right energy to push through boundaries, to see what you’re made of. You’re Stronger Than You Think™.